MARKETING & SALES TOPICS | George Hedley

Sell More Than Price

by George Hedley | Apr 3, 2019 | MARKETING & SALES TOPICS

Ever been low bid and didn’t get the job? Follow these proven suggestions to win more profitable work. Bidding lots of jobs will not guarantee a steady flow of profitable work in today’s fast paced construction business climate. Successful general...

Quality Doesn’t Matter!

by George Hedley | Apr 3, 2019 | MARKETING & SALES TOPICS

Is quality really an issue when you shop for a new laptop computer, select an insurance company, or buy a home? Do you care about quality when choosing an architect, engineer or bank? After bidding a project per plans and specifications, is quality the main...

Bug ‘EM Til They Buy or Die (long version)

by George Hedley | Apr 3, 2019 | MARKETING & SALES TOPICS

I hate cold calls. But I love it when Future Customers call me. So I developed a marketing plan that doesn’t require cold calls. Instead, it’s more like a form of that Chinese Water Torture you’d hear about in the old movies — Drip. Drip. Drip. I call it: Bug...

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