Build Loyal Customers

An Executive Summit for Your Managers and Loyal Customers

Maximize Your Return

Provide an annual or semi-annual opportunity for your company, your loyal customers and potential customers to gather together, learn, interact, build relationships and have fun. The conference will include a well balanced and customized agenda professionally designed to maximize your return on investment. The conference will become an exciting ongoing event that your customers anticipate and look forward to every year.

Help Your Customers

The program shall include time for learning, networking, peer group roundtables, fun and recreation. An important part of the conference will be sessions allowing for two-way feedback and structured discussions among your customers to learn from each other. Time will be dedicated for you and your customers to evaluate and share how to work better together. Adequate time can also be allotted for you to present your new products and services that will enhance your customer's bottom-line.

Track Bottom-Line Results

Each attendee will leave the conference with an action agenda that reinforces what they learned and their commitment to improve. Monthly and quarterly follow-up materials including tapes, articles, newsletters, evaluations and progress reports will be sent to all attendees to reinforce their actions, new ideas and progress. Feedback will be provided to you regarding the effectiveness of the conference, the ways to work with you better and the results of their actions.

Create Loyal Repeat Customers

This is accomplished through a one, two or three day conference where the focus is on helping your customers grow their business and make a profit. Please note that the focus is NOT on selling more of your products or services. However, when you create profitable repeat loyal customers, your company will sell more products and grow market share at a lower cost.

Make It Happen!

Your customers demand more than perfect quality, great service and lots of choices. Use this incredible conference to set yourself apart from your competition, offer more than low prices and improve your bottom-line. Be a partner in your customer's growth. Create loyalty. Build relationships. Energize excitement. Make more money.

What The Executive Conference Will Do For Your Company

1.  Create loyal and repeat customers
2.  Add value for your customers
3.  Set your company apart from your competition
4.  Reinforce relationships between your company & your customers
5.  Increase your number of loyal customers:

        - This will increase your sales and profits while lowering your marketing and business

           development costs.

What The Executive Conference Will Do For Your Customers

1.  Provide practical solutions that help your customers:
         - Build Leaders
         - Build Profits
         - Build Customers
2.  Allow your customers to create long time relationships with other like companies
3.  Allow your customers to get to know that you care about their success
4.  Give your customers real tools for success
5.  Improve your customer's sales and profitability:
         - When you help your customers, they become loyal to you and spread the good word which will result

            in more loyal customers.

Follow-Up & Reinforcement Program

We custom design pre-program needs assessments, questionnaires and follow-up materials for your group based on your goals and objectives for the conference. We will send out to all attendees:

Monthly:  Our management e-newsletter

Quarterly:  Under your cover letter:
    - Conference evaluations, progress reports, checklists and follow-up
    - Articles and other professional development materials
    - Audio tapes
    - 2-way feedback on how your customers can work with you better

Who Attends

Your customers, clients and end users
Your company leaders, managers, sales, marketing, operations or production
Your distributors, dealers, sales representatives and product specificiers

Where

At a first class conference center or resort conducive to learning and fun

Executive Conference - Typical Agenda

Day 1
    - Arrive
    - Dinner

Day 2
1.  Opening Welcome:
         - Opening Session:  Theme & goals of conference
         - Networking Activity:  Group gets to know each other
         - Workshop - How To Get Results:  On theme of conference
         - Lunch:  Pre-arranged tables with topics for discussion
         - Motivational or humorous lunch speaker
2.  Afternoon Workshop:
         - Group Sessions on selected customized topics
         - Facilitated Roundtable discussions
         - Optional Session:  Small groups meetings on individual needs
3.  Evening:
         - Optional choices

Day 3
1.  Morning:
         - Opening Session:  Presentation by your company
         - General Session:  Interactive group activity
         - Attendees set Goals & develop Action Plans for results
         - Your company 2-way Feedback
         - Conference evaluation
         - Lunch:  Pre-arranged tables with discussion of Action Steps
2.  Afternoon:
         - Organized recreational activities or golf (no tournament)
         - Dinner - Closing Dinner

Follow-Up & Reinforcement

At Conclusion of Conference: Gather evaluations, action steps & areas for improvement; Assemble and forward to you

Two Weeks After Conference:  Send follow-up Questionnaire and Action Plan.

Monthly:  Send attendees George Hedley's monthly e-newsletter.

Quarterly:  Send "We love our customers" letter to attendees from you.
    - Send Action Plan reminder to attendees
    - Send article, audio tape or newsletter to attendees
    - Solicit follow-up and results from attendees
    - Send all follow-up and feedback to you